1st May 2013 at St. Pauls, 200 Aldersgate, London
Unlocking the true value of data
DataIQNOW! is about what can be achieved right now in business through best practice with data. Learn about the opportunities and challenges from end-users and suppliers who have deep experience in meeting and overcoming them.
“The DataIQ NOW! Conference 2012 was an eye opening experience on where marketing is going and how it will enrich the customer experience”.
Ryan England, AAT
The last five years have been very kind to the data industry. Since 2008, despite the recession, investment has been flowing into the capture, management and analysis of data.
Probably the most important development has not been growing budgets, however, but the fact that data now gets attention at board level. No longer a back room function, it is front and centre. Excitement about new concepts like Big Data have helped, combining as it does big-budget technology investment with cutting-edge social network and online activity.
“We do a lot of events and DataIQ NOW! has been one of the best attended, best organised and with the best content. We are having conversations with clients we met there - for us, it is the best event.”
Chris MacDonald, managing director, data solutions, Callcredit Information Group
Predictions of the potential value of data, if fully unlocked, help to sustain that excitement. Boston Consulting Group say that companies across the 27 countries in the European Union could realise up to €330 billion if they established trusted data flows, for example.
DataIQNOW! on 1st May 2013 is an event focused on how companies can start to unlock that value based on what is possible right now through realistic and realisable projects that can be implemented straightaway. Across the 19 keynote and sponsored stream sessions, it is the story of how data is being used to drive actual positive business outcomes that will be told.
With presentations from major brands, including O2 and Virgin, plus an update on the new legal landscape from the ICO, it could be the most valuable day you spend thinking about data.
Get smart. Join them at DataIQNOW!
Editor, Data IQ
You can download a full PDF Copy of the Event brochure here(2mb)