Marketing tunes into a new future

Data is driving the agenda

Today’s leading data driven organisations are transforming performance by harnessing the power of data. Others are destroying theirs, and the value of their brands, from data disasters.

This important new conference from leading data governance research and consulting firm DQM Group, in partnership with the IDM and supported by the DMA, brought together client-side data practitioners, data specialists and industry experts who shared their experiences.  It covered the hot topics affecting the successful management and use of customer data.

Please find below pdf copies of some of the presentations from the day. We hope you find them useful.

The DQM Team


Creating Value from an

Explosion in Data

 

Andy Day

Head of CRM
O2

Data Explosion

Available Soon!!

Data is the New Oil

 

Peter Gleason

President, Intelligent Shopper Solutions
Aimia

Data is the New oil image

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Privacy in Practice

 

Neil Matthews

Privacy Project Manager
Dell

Privacy Dell Image

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Privacy in Practice

 

Keith Jones

Head of Data Strategy
Royal Mail

Privacy Royal Mail

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Privacy in Practice

 

Fedelma Good

Head of Privacy Marketing
Barclays

Privacy Barclays

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Privacy in Practice

 

Christine Andrews

Managing Director
DQM Group

Privacy DQM

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Customer Management in a Social World

 

Nick Broomfield

Director
The Customer Framework

Neil Woodcock

CEO
The Customer Framework

customer management social world

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Understanding the Customer is More Than Just Data

 

Pete Markey

Marketing Director
More Th>n

Customer more than data

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How using the right data enables better communications

Chris Smith

Communisys

using the right data

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Race for Life


Russell Marsh

Group Strategy Director
RAPP

Race for Life

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Optimising customer share of wallet

 

Adam Leslie

Head of Data Sales and Solutions
Callcredit Marketing Solutions

How big is your slice

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Data – The New Creative

Terry Hunt

Founder
Customer&Co

Privacy Barclays

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