Marketing tunes into a new future
Data is driving the agenda
Today’s leading data driven organisations are transforming performance by harnessing the power of data. Others are destroying theirs, and the value of their brands, from data disasters.
This important new conference from leading data governance research and consulting firm DQM Group, in partnership with the IDM and supported by the DMA, brought together client-side data practitioners, data specialists and industry experts who shared their experiences. It covered the hot topics affecting the successful management and use of customer data.
Please find below pdf copies of some of the presentations from the day. We hope you find them useful.
The DQM Team
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Available Soon!! |
Data is the New Oil
Peter GleasonPresident, Intelligent Shopper SolutionsAimia |
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Privacy in Practice
Neil MatthewsPrivacy Project ManagerDell |
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