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Providing cost effective data for customer and prospect activities
The Background
B2B data and data marketing is a fast growing area of direct marketing. Cyance needed an efficient back office capability to supplement the skill set of its customer facing sales and marketing team.
How DQM Group helped..
Cyance used DQM Group to aggregate a number of data sets to provide its Multiverse and Email base built from the best of breed data from the UK’s premier providers. DQM Group buildt, maintained and administered the database to enable Cyance to provide solutions such as profiling and penetration analysis, data health checking, prospecting and attribute appending.
“DQM Group’s unique position as a “trusted intermediary” enabled Cyance to easily secure deals to license data from the best possible but competitive sources.”
The result
DQM Group delivered a cost effective back office solution for Cyance which enabled fast effective data management.
About DQM Group
DQM Group is the most trusted independent provider of data governance services to the UK marketing industry. Our protection of intellectual property has been proven in the High Court and we are an acknowledged leader in data quality and security.
Where next?
More about Data Services from DQM Group
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Call us on 0870 242 7788 to talk about how Back Office Solutions from DQM Group can help your business.
