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Royal Mail Business Changes File® (BCF) and Business Movers File
The Background
Royal Mail is committed to growing the UK direct mail market and reducing operational costs for its customers such as processing ‘undeliverable’ mail. The two key issues in the B2B sector are improving data quality and finding new sources of high quality business lists.
How DQM Group Helps..
DQM Group working closely with Royal Mail developed the Royal Mail Business Changes File® to address the issue of data quality and more recently the Business Movers File to provide a powerful new source of business leads.
The aim was to develop indispensable products for business marketers by blending unique new data from Royal Mail (business movers) and relevant data from leading data providers beginning with D&B and more recently Experian.
The Results
Shaun Randles, Former Head of B2B Data Services:
“The Royal Mail Business Changes File ® developed with DQM Group is fast becoming established as a ‘must use’ tool for B2B marketers committed to improving the quality of their business databases. Also, the Business Movers File and Royal Mail Data SURE Process are making direct mail an even more effective advertising medium for business marketers too. We certainly would not be where we are today without the ideas, expertise, commitment and fantastic service provided by DQM Group”.
About DQM Group
DQM Group is the most trusted independent provider of data governance services to the UK marketing industry. Our protection of intellectual property has been proven in the High Court and we are an acknowledged leader in data quality and security.
Where next?
More about Data Services from DQM Group
Read more customer case studies
Call us on 0870 242 7788 to talk about how DQM Group can help your business.
